Updating your website means upping up the expenditure, resources & time spent. Naturally no one wants to commit to either of these without good reason or a strong incentive to do so.
But if your website is getting stale then it is better to go ahead with renovating it rather than make a bad impression on your visitors.
A negative view of your website affect your brand perception, potential users and the future of your organization in general.
Depending on how well the website is made it may become routine for you to remake or update it.
That is why we are offering ways out of the resource consuming loop that most organizations get caught up in when dealing with online businesses.
There are a few important factors to take into account when considering whether your website requires an update/makeover or not.
The number one with a dot is any overhauls related to the organization. If the core of the organization has shifted or you have rebranded then updating is practically unavoidable. This is all too evident when the organization is entering a new industry or moving to another one.
When it comes to the industry itself it is crucial that you can recognize the changes inside of it. Your website may start fading if your style is out of vogue or the trends you have committed too are becoming boring. In which case your followers might start losing interest in your organization altogether. They usually have expectations associated with what is trendy at the moment and your deviation from the norm might come across negatively.
Which affects conversions. Conversions do not simply rely on the functional part of the website. Your site may be perfectly up to the task when it comes to speed but may suffer because of its design.
How well ported/made the mobile versions are is also a key factor. For instance if the user is searching for something specific on your website and they do not find it, that may affect your bounce rate and, as a result, SEO.
SEO, on the other hand, is the main component when it comes to popularizing your business. As a result, if you rank slowly changes on Google that may be a hint that there is something wrong with the website (could be competition, too). Pagespeed is a great tool to find out which aspects are lagging behind. Google itself gives out recommendations as to how a website should be approached in terms of SEO.
Making the website last
What you have to prioritize, first and foremost, is the accessibility. It affects your SEO directly. Even if you have loyal followers and do not care much for SEO, accessibility affects roughly 50% of your target audience. Brand perception also directly or indirectly influences future interactions with your followers.
Also you have to understand which part of online business is the most vital for your organization. If you seek to popularize your brand then site structure and SEO are priorities, as well as branding. If your organization is already popular then conversions and accessibility require more attention. If you want to support some cause then your best bets are SEO, design, accessibility and graphic elements.
The main goal of this blog was to give you a overview of how to even begin making a decision regarding updating or remaking your website. Which variable are important, what you have to take into account, etc. We hope they have been of use in terms of giving you the general picture.