One of the core aspects of design is feedback as it allows us the opportunity to improve our product.
Considering the characteristic of modern graphic design the value of product is determined by the evaluative judgements of the user at the end of the project
But even for the reasons associated with misunderstanding between the two parties, the users have a hard time grasping the reasons offered (or not) by the designers and the results that follow from particular strands of reasoning.
In worse cases we have to deal with problems stemming from the fact that the user does not have a clear picture of the finished product; as a result, changing their mind often.
The aim of this blog is to offer tools to both the designers and the consumers in order to make more effective communication possible. Consequently improving the product.
Specificity & Timing
Whenever either party offers some criticism it should be as specific as possible in order to avoid misunderstandings between the two.
"I just do not like it" or "It is impossible" are very rarely satisfying to hear for the respective parties. Even if one side is all right with trusting the other, it is better to reserve the trust for more dire situations.
Otherwise clients might start doubting the expertise and the professional integrity of the designers; or the designers could start considering clients an unwelcome nuisance.
It is also important to find the right time for voicing criticism or asking for changes. If you are about to finish one part of the project or the project itself then you should already have warned the client about the problem you do not seem to be able to address. It is a very bad look to dump this information on them at the last possible moment. Best to soften the blow through time. But of course there are unavoidable circumstances, as well.
But even in these cases it is better to explain in detail why you had not warned them beforehand. If your reasons are adequate and your clients sensible then the damage should be much less severe.
Same goes for the clients. Asking for complete overhauls in one area when most of the work is done thoroughly complicates matters. The first and foremost reason is the fact that the code has already been written, resources spent, time wasted. Secondly, this decision might reflect poorly on you and as a result make the relationship more tense.