Gestalt principles
Gestalt principles (or Gestalt theory), developed by German psychologists in the 1920s, explain how people tend to organize visual elements into groups, how the brain organizes information in regular, symmetrical, and simple ways.
Gestalt principles used in the logo make it more interesting, attractive, and therefore the message becomes more memorable.
Visceral reactions
Have you ever fallen in love with a website seconds after viewing it? Or maybe you do not like the app, you even hate it. If yes, then you already know what a visceral reaction is.
Such a reaction comes from the part of our head that is responsible for instincts, and it reacts much faster than our consciousness. Visceral reactions are ingrained in our DNA, so they are easy to predict.
Its easy to see what people like and do not like. Naturally, you must first know your target audience and their needs.
Humans have limited short-term memory
People retain different types of memories and information for different periods of time. Short-term memories last from a few seconds to hours, while long-term memories last for years. We also have working memory, which allows us to retain information or memories in our minds for a limited time.
In order to remember information, it is necessary to display the information in a visible or easily accessible way. If the user used the search box, display the search term along with the results. If there is any filtering, show the filtered items. If they entered incorrect information, show them which field was incorrect and why.
That way, if they think their current status is incorrect, they know what information to change.
Psychology of forms
Even a basic understanding of the psychology of logo shapes in graphic design is enough to show how important different patterns can be to user perception. Using a circle instead of a square can be enough to change the way your target audience thinks and feels about your brand.
The human brain is designed to remember and give meaning to shapes.
A distinctive shape sticks in your memory long after you have seen it. Just think of the iconic Nike logo or the Twitter bird.
Color psychology
Have you ever noticed that a yellow room makes you feel brighter or happier? Or how can a red sign warn you of danger?
The topic of color psychology can be a little tricky because color and feelings can be very subjective. But research suggests that color affects emotions in specific ways.
In design, color acts as a key feature that draws the users attention. Color is the easiest aspect to remember when it comes to new items for new customers. And design colors are always related to product or personality branding. So naturally, designers should always use color as a way to communicate a product.
Choose colors wisely
Graphic design is more than just choosing a few colors that look nice together. Depending on your upbringing, cultural background and personal preferences, certain colors can make you feel a certain way. Understanding the psychology of color and knowing how to use it strategically is one of the fundamentals of graphic design.
The Paradox of Choice: Why Is More Less?
The paradox of choice is having too many choices. Instead of making people happy and ensuring they get what they want, it can stress them out and make it difficult to make decisions. This internal struggle that occurs when there are many options to choose from is called the paradox of choice. More options require more time and effort to review and compare everything. This can lead to anxiety, stress, high expectations, regret and self-blame.
Why is choice important in UX design?
Adding features that are of little value to most users undermines peoples innate ability to gather and process information effectively. Keeping the number of options to a reasonable level allows people to make decisions more easily and take action faster.
Humans see and feel are two completely different things. The former is an aesthetic experience, while the feelings are psychological. Good design requires both, so designers need more than a basic understanding of psychology to make their work make valuable impressions.
Ultimately, understanding the psychology component of design is what makes successful designers.
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