In some situations, an organization finds itself confused because they have not managed to meet their goals despite taking into account all factors that are on its face relevant to it. This blog is aimed at them specifically.
First of all, we have to get one thing out of they way, even if you think that you are a-okay in these regards it is still better to give the following a once-over: the design, the functional side, accessibility, core web vitals, SEO, usability, navigation, etc. Each of these has its own peculiarities and you might have missed something.
With that addressed, we can move on to different options that might turn out to be advantages down the line.
The above-mentioned criteria are negative criteria, i.e. they delimit the possible range of quality your website can have with regard to the few mentioned components. Here, we offer you positive elements, that are not really necessary but could prove to be useful tools or ideas in certain situations.
The content
This is the most important category for a few reasons. For one, you can always edit your content. At any time you could make some serious alterations to the body of your website or its blog. On top of that, it represents a direct source of information, unlike, for example, design which is more implicit in its influence.
There are two main points here: Title your posts more appropriately. If you are discussing a lengthier topic, hone in on a key theme. If you want to address a specific subject, then make sure the users understand what you are referencing.
As for the second point, take a good hard look at the way you write, how your writing flows. Its one thing to be aware of all the rules associated with grammar, arguing your points, being coherent and concise are something else altogether. Some people can write about nonsense in a way that grips you. Look at the way they structure their texts, what is peculiar to them and try to emulate. No one expects Homer to be behind the blogs, so small changes go a long way.
Shorten your paragraphs, finish your thought, do not be too formal (if it is not expected of you), avoid cliches, remember who you expect on the other side of the screen and do not actually try to write about nonsense. If your writing is subpar, try balance that by telling your users some genuinely interesting things throughout the blog.
The tone
Developing a consistent tone in your design or content is paramount. Of course, there are situations where subverting the expectations could have an interesting or a humorous effect, that is not altogether discounted. But, as a rule, it is better for users to understand what you are going for.
There is one advice that is applicable to any organization out there and it is specifically about the tone: always avoid having a desperate one. Some organizations merely care about the profits and it is evident in almost everything they do.
Naturally, this leaves a bad taste in the mouth of your visitor. It can be helpful to talk about your organizational values - or better yet, actually have them - otherwise all of this will seem really artificial. Blog posts, news or social media posts are good ways of doing that.
Also, talking about your values does not simply means just naming them. People are more likely to take you at you word if they can remember acts corresponding to those values.
Connecting with your audience
People like when they are not treated merely as buyers. If you want your business to be successful (and not just profitable) it should center around the interests of the customers. This particular blog is not explicitly about that - that should be analyzed within your framework of your organization and its context.
However, periodic reminders, saying thank you, remembering names, mentioning them in blogs (only if the story is relevant; avoid names, especially surnames), sharing projects that you two have worked on, offering special discounts, etc. are all easy ways to establishing a deeper (professional) bond with your target audience.
Think of the things you would be interested to hear about if you were a customer yourself, whether that is about blog posts, sales or news. What are the weak points of these types of organizations? What are some things that help leading companies stand out, in Georgia or abroad? Questions like these will help you find additional means to develop a better relationship with your users.
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