Blogging is a great way to share your thoughts, opinions and insights with the world. But it is not as easy as it sounds. There are some common mistakes that many bloggers make, and they can affect the quality and impact of your posts. In this article, we will discuss four of them and how to avoid them.
The biggest one we leave to the side for the moment: relying on AI generated content. It sounds unoriginal, boring, dry and hurts your SEO performance. Simple as that.
A good blog post should have a clear purpose and a main message. It should tell a story, make an argument, or teach something. But some bloggers tend to write without a clear direction, jumping from one topic to another without connecting them or explaining why they matter.
This can confuse and bore your readers, who may not understand what you are trying to say or why they should care. Which is why you should plan your blog post before you write it. The points should revolve around a core goal. Think about what you want to achieve with your post, what you want your readers to learn or do, and how you will structure your content. Write an outline or a draft, and stick to it. Do not go off on tangents or add irrelevant details that do not support your main point.
Generally whenever we look up a video or a blog about some problem we would like to solve, the impression it leaves is that "this could have been way more concise."
People will be more keen to check out the rest of your stuff if they know you do not waste or play with their time. Even some problems they might not have, if they know your answer is going to cut to the chase real fast, they might take precautionary steps.
Some bloggers think that longer posts are better, because they show more depth and expertise. Or because they are better for SEO. But this is not always true. Oftentimes, less is more. If you write too much, you generally risk losing your readers attention and interest. They may skim through your post, miss important information, or give up altogether. And this goes for well-written content as well as stretched-out one.
Write so you do not have throwaway sentences. Do not use unnecessary words or phrases that do not add value to your content. Do not repeat yourself or state the obvious.
Scannability refers to the ability of your content to be quickly scanned and understood by your readers. It is important because most people do not read online content word for word. They scan it for the main points, the keywords, the highlights, and the action steps.
If your content is not scannable, you will lose your readers before they even start reading. Everything you write should be on the background of this fact. As we mentioned above, use headings, subheadings, bold text, italics, quotes, and other visual cues to emphasize the most important parts of your content. Use short sentences and paragraphs, and avoid long blocks of text that are hard to read. Use white space, colors, fonts, and images to create contrast and hierarchy in your content. Use lists, tables, charts, graphs, and other visual elements to present data and information in an easy-to-digest way.
Let your friends give your post a once over. Tell them they do not have to read it in full, just ask them how quickly they are able to understand the main points of the post. If they come across any problems, ask them to clarify.
Some bloggers think that using strong language will make their posts more persuasive, engaging, or entertaining. This is almost never true. If you genuinely hope to garner an interesting, thoughtful audience you should rarely make sweeping statement.
It makes your brand come off as either insincere, desperate or immature - obviously none of these are a decent option. If you have to or want to make such statements, then back them up by displaying the corresponding data or providing the relevant arguments.
This is tricky though, since strong statements usually require strong arguments/evidence, which as a rule are not easy to gather or formulate. As such, you are better of qualifying your statements whenever you are giving evaluative descriptions.