Today, we are going to talk about some of the different types of posts you can create and share on your platforms, and how they can help you connect with your audience and grow your brand.
Each of them are allow you to show variety to your customers, while at the same time maintaining your brand tone throughout the interactions. Of course the advantages each of them has is tied up with the context in which they are utilized. So, be mindful of that.
1. Blog posts
You can write about anything that relates to your niche, such as industry trends, best practices, case studies, reviews, tutorials, opinions, etc. Blog posts are great for SEO, so do not skimp on them.
One of the biggest benefits of creating blog posts is that they can also serve as a source of content for your other social media platforms. You can repurpose your blog posts into shorter or different formats, such as infographics, videos, podcasts, or slideshows, and share them. This way, you can reach a wider audience, increase your exposure, and drive more traffic to your website.
We will not spend much time writing here about blogs. If you are in this business, you should already know how versatile they are and how much you can do with them. This is merely a reminder to pay even more attention to them.
2. News and updates
Keeping your audience informed and engaged is important for maintaining a strong relationship with them. These are kind of blog posts, kinda not, but they still are different in the sense that their aim is more narrow. Plus, news and updates posts can help you establish yourself as a reliable source of information and a thought leader in your field. Which is harder to do otherwise.
Plus, You can ask them to sign up for your newsletter, join your webinar, or register for your event. This way you can legitimately get access to their emails and try a more personalized approach.
3. Posts about previous and ongoing projects
You can share photos, videos, testimonials, or stories of how you completed a project, what challenges you faced, what results you achieved, and what feedback you received.
Moreover, use them as an opportunity to ask for feedback, suggestions, or referrals from your audience. You can invite them to comment on your work, share their opinions or ideas, or recommend you to their friends or contacts who might need your services or products.
One of the best ways to interact with your audience and get to know them better is by doing Q&A sessions on social media. You probably will not get many people to engage, unless you tie it to an event, e.g., maybe something that is directly under your expertise that has gone viral.
Otherwise you can keep a permanent tab or a page on your website for posting questions. On top of that, you can offer an incentive or a reward for asking a question, such as a free consultation, a discount code, or a shoutout.
Introductions are posts where you have one of your team members (or yourself) introduce themselves and show the work they do personally, and show the behind-the-scenes of how they do it. These posts can potentially help you humanize your team, showcase your culture and values, highlight the diversity and talent of your team, and make your audience feel more connected to you and your organization.
A lot of introductions sound the same though, plus they are usually not fun to read. As such, you need to make sure your posts are both, or at least have some other important perk. You do not want to bore your audience with a dry and formal introduction that only lists the name, role, and responsibilities of your team member. You want to make them feel like they are getting to know a real person who has a personality, a story, and a passion for what they do. Crack jokes, add trivia, make it direct. For example, you can share something funny or surprising that happened to your team member at work, something they love or hate about their job, or something they do outside of work that relates to their role. Though usually it is best to focus less on work.