Email marketing is pretty big nowadays. Most companies try immediately to get visitors to subscribe to their newsletter. But most people still get some pretty simple stuff wrong.
In this blog post, we are going to share with you some of the most common mistakes in email marketing and how to avoid them.
1. Mass spamming emails
One of the biggest no-nos in email marketing is sending unsolicited emails to people who have not given you permission to contact them. Spamming can get you blacklisted by email service providers, lower your deliverability and open rates, and hurt your brand image. Plus, it is a waste of time and money, since most people will either ignore or delete your emails.
The best way to avoid spamming is to build an opt-in email list of people who have voluntarily given you their email address and consent to receive your messages. You can do this by offering something valuable in exchange for their email, such as a free ebook, a discount coupon, or a webinar.
You should also make sure to include a clear and easy unsubscribe link in every email you send, so that people can opt out if they change their mind or lose interest.
2. Bad subject lines
The subject line is the first thing that your recipients see when they receive your email. It is also the main factor that determines whether they will open it or not. But a lot of people struggle with writing anything eyecatching, so they just give up and send emails with completely dry subject lines.
A good subject line should be catchy, relevant, and concise. It should communicate the main benefit or value proposition of your email, and create a sense of urgency or curiosity. If you are mass sending emails, just take a few minutes and come up with something, or else people are just going to gloss over it.
3. Being profit-driven
Another common mistake in email marketing is being too focused on selling your products or services, without providing any value or building any relationship with your audience.
Your emails will look pushy, salesy, or desperate. It can also annoy or alienate your subscribers, who may feel like you are only interested in their money.
The goal of email marketing is not to sell directly, but to start a conversation and build a professional relationship with your audience. You want to educate them, entertain them, inspire them, and help them solve their problems. Focus on providing value at this stage, not on syphoning money.
So instead of bombarding your subscribers with sales pitches, try to offer them useful tips, insights, stories, case studies, testimonials, or free resources that are relevant to their needs and interests.
4. Personalization
Another mistake that many email marketers make is sending the same generic message to everyone on their list, without considering their different preferences, interest, or stages in the buyer journey.
Which makes emails look impersonal, irrelevant, or out of touch. Plus no one cares about generic emails. Simple as that.
One of the better ways to avoid this mistake is to segment your list into smaller groups based on criteria such as demographics, interests, behavior, purchase history, or lead status.
Sprinkle in some personalization as well, such as: the recipient name, your history with them, or other relevant details. That will help make your emails more human and friendly.
5. Making emails too big or too short
If your emails are too big, they may take too long to load, especially on mobile devices. They may also overwhelm or bore your readers, who may not have the time or patience to read through a long wall of text.
If your emails are too short, they may not provide enough information or value to your audience. They may also fail to convey your message clearly or persuasively, or to elicit any action.
The ideal length of an email depends on many factors, such as your audience, your goal, your topic, and your tone. There is no one-size-fits-all rule, but a general guideline is to keep your emails between around 200 and 500 words. Obviously that ballpark varies with context.
You should also make sure to use clear and concise language, break up your text into short paragraphs and bullet points, and use images, videos, or other visual elements to enhance your message and make it more appealing.
GE
EN