Emails are a powerful way to communicate with your audience, whether you want to inform them, persuade them, or entertain them. But they can also backfire if you make some common mistakes that can hurt your reputation, reduce your conversions, or annoy your recipients. Here are some more mistakes you should avoid when sending emails.
1. Forgetting the CTA
The CTA, or call to action, is the most important part of your email. It tells your reader what you want them to do next, whether it is to click a link, buy a product, sign up for a service, or reply to your message on some other platform. Without a clear and prominent CTA, your email is incomplete and ineffective. You will lose the opportunity to engage your reader, generate leads, or make sales. Basically letting an opportunity go to waste.
Make sure you include a CTA in every email you send. The CTA should be visible, concise, and compelling. And it does not need to be about paying you money, it could be a link to your blog section, your social media profiles, etc. Do use buttons, colors, fonts, or images to make your CTA stand out. You can also use words that create urgency, curiosity, or value. Avoid generic phrases, otherwise people are just gonna ignore those.
2. Low quality or broken images/links
Images and links can enhance your email by adding visual appeal, providing evidence, or offering more resources. But if your images are blurry, pixelated, or irrelevant, or if your links are broken, outdated, or misleading, you can damage your credibility and frustrate your reader.
As such, be sure to use high-quality images that are relevant to your message and optimized for different devices and screen sizes. You can also use alt text to describe your images in case they do not load properly. Similarly, make sure you test your links before sending your email and ensure they lead to the right destination and work on different browsers and platforms. You can also use short and descriptive URLs that tell your reader what to expect when they click.
3. Not being specific enough
Emails are not the place to be vague or ambiguous. If you are not specific enough in your emails, you may confuse your reader, waste their time, or lose their interest. For example, if you say "I have something for you" or "Lets talk soon", you are not giving enough information or context to your reader. They might wonder what you have for them, why you want to talk to them, or when you will contact them again.
Pay extra attention to how specific and clear you are in your emails. Use concrete details, examples, numbers, or dates to support your message and show your reader what you mean. For example, instead of saying "I have something for you", you can say "I have a free ebook for you that will teach you how to write better emails". Instead of saying "Lets talk soon", you can say "Lets schedule a call for next Tuesday at 10 am".
4. Sending emails only at random times
Timing is everything when it comes to emails. If you send your emails at random times, you might miss the best opportunity to reach your reader when they are most likely to open, read, and respond to your email. Obviously, you might also annoy your reader if you send your emails too frequently or quickly lose their interest if too infrequently.
Make sure you send your emails at optimal times based on your audience preferences and behavior. You can use tools like Google Analytics or email marketing software to track and analyze when your readers are most active online and when they are most likely to open and click on your emails. You can also use tools like Boomerang or Mailchimp to schedule your emails in advance and automate your email campaigns.