If you are a content creator, you probably know how much goes into standing out from the crowd and attract more readers or viewers. You may have a great idea, a catchy title, and a beautiful design, but if your content is boring, no one will stick around to read or watch it. So how can you make your content more interesting and engaging? Here are some tips that can help you spice it up and keep your audience hooked.
Even if you are writing or making videos about something simple, you should do your research and learn at least a little bit about it. Its probably the best way out there to avoid factual errors, provide more details, and explain complex concepts in a simple way. Reading in-depth will also help you discover new angles, perspectives, and insights that can make your content stand out more. A lot of stuff out there is rehashed and if you just keep reading the same types of blogs, you will post the same type of content.
If you are writing about how to make a cake, you can read about the history of baking, the science of ingredients, the different types of cakes, the best tips and tricks, and the most popular recipes. Which will give you more ideas and information to share with your audience.
2. Value Proposition
What makes your content different from others? What do you offer that others do not or cannot? You need to identify your unique selling point and make sure it is clear to your audience. E.g., maybe you have a special skill, a personal story, a humorous style, or a controversial opinion (as long as you can justify it) that sets you apart from others.
Whatever it is, highlight it and use it to attract and retain your audience. E.g., if you are all about pulling in-depth empirical studies about different subjects, there is a lot you can do with that. You can use it to structure blogs, create infographics, partner with companies who are looking to solidify their foundations, garner the relevant community, etc.
Cut out anything that does not support your main point, provide useful information, or entertain your audience. For example, if you are writing about how to save money, you do not need to include irrelevant details about your personal life, random anecdotes, or filler words. Just get to the point and give your audience the best advice possible.
But minimalism should be about focusing on expressing your thoughts and ideas in a concise manner, not word count. If you focus on the latter, you are simply going to write vaguely, or leave users unsatisfied. Come up with a scheme of what you are trying to say and have it be the core, while everything else acts as a reinforcement.
Another way to make your content more interesting is to be consistent in your approach. Which entails having a clear purpose, tone, style, format, and schedule for your content. Your audience should know what to expect from you and when to expect it. Consistency will help you build trust, loyalty, and recognition with your audience.
It will also help you establish your brand identity and voice. E.g., if you are writing a blog about fitness, the way you write should match that. I.e., the tone should not be overly serious, because the topic is not serious. Also be mindful of posting too infrequently and not sticking to a pattern when it comes to putting out content at a specific time. People will eventually pick up on your habits and will automatically adjust their expectations. This advantage is gone if you are random about how you approach this.
5. Use different tools
Finally, one of the best ways to make your content more interesting is to back it up with credible sources, relevant data, real-life examples, and engaging stories. We all have our styles and they tend to seem somewhat boring after a while. These elements will help you support your arguments, illustrate your points, and persuade your audience. They will also show that you have done your homework and that you are knowledgeable and authoritative on your topic.
For example, if you are making a video about how to improve your physical health, you can include links to reputable websites, stats from scientific studies, various arguments and quotes from experts. Just do not get too predictable.