Blogging has established itself as a useful platform for individuals and businesses to communicate, engage with an audience, and share knowledge. However, even the most experienced bloggers can fall into common traps. In this article, we will explore five common mistakes that bloggers often make and how you can avoid them. You can view our previous posts on the topic here (1, 2)
One of the most common mistakes bloggers make is putting too much emphasis on self-promotion. It is understandable – you want to gain recognition, attract more readers, or even sell your products or services. However, when self-promotion overshadows your content, it can turn readers away. And in a way that completely ruins you reputation in their eyes.
When someone is on your website, that probably means that your promotion has worked in some sense. That is not the place or time to further promote yourself. This is where you should be delivering something that keeps them interested.
2. Products & Interests
While it is tempting to use your blog as a platform to promote products or services, its a mistake to prioritize this over addressing your audience problems and needs. Blogs should primarily provide solutions and insights.
If you are promoting something, you should have at least a vague idea what your audience is about. Your content should revolve around addressing the related issues and offering solutions. When your readers see that you genuinely care about helping them, they are more likely to trust your recommendations and engage with your products or services. So, any genuine value you offer them also acts as a promotion.
Blogs can become a maze of information, and failing to link your other posts or external blogs can hinder the reader experience, or navigation more concretely. Links are your way of guiding readers through your content ecosystem, helping them find related information and dive deeper into the topics that interest them.
Try to always include relevant internal and external links in your blog posts. It enhances the reader journey and keeps them engaged with your content. It is a simple, yet neat, way to make your blog more informative and user-friendly.
Diverse content is essential for keeping your blog fresh and appealing. However, when you scatter your content across too many topics, it can confuse your readers and dilute your perceived authority in any single area. Plus, if you find something that actually appeals to large segments of your audience, why waste that opportunity?
Instead of flitting from one topic to another, consider creating a series of related blog posts. This not only maintains reader interest but also establishes your expertise in a particular niche. You can always tweak the more fine-grained details about the blogs, but stick with the general areas of interest. That ensures that readers can delve deeper into a topic they are interested in, keeping them engaged.
Every audience is different, with varying levels of knowledge on the topics you write about. It is a common mistake to assume that one level of depth fits all. Most writers just stick with what they know and that sometimes tends to hinder what the organization could be offering their customers.
Aim to tailor the complexity of your content to your target audience. For topics that may be unfamiliar to your readers, start with the basics and gradually delve deeper. For well-informed audiences, you can explore more complex aspects. Knowing your audience knowledge level and catering to it is key to keeping them engaged.