We have entered the digital age, where everything we want can be achieved with just one action. 2019 was a brilliant year for the e-commerce industry as its global revenue was over $ 3.53 trillion and it now forecasts it will reach $ 6.54 trillion by the end of 2023. In terms of e-commerce growth; These numbers speak for themselves, there is no doubt that e-commerce will increase its position in the digital market day by day.
E-commerce after COVID-19
COVID-19 has undoubtedly had one of the biggest impacts on e-commerce. Although commercial facilities were closed due to the virus, access to them was easy in the wake of the crisis and we were all using more and more online stores. Experts have predicted that the coronavirus will not have an impact on short-term e-commerce growth and will maintain market positions and continue to grow even after the completion of COVID-19.
Search by product through voice
We live in a world full of elements like Google Assistant, Alexa and Siri. These devices are essential and make a significant difference in our lives. This is why voice search is one of the most talked about trends in the big world of e-commerce. Voice search will not only be convenient, but will also play a big role in SEO optimization in the future.
Marketing automation is an important tool to help your online business grow your revenue and goals. It allows you to manage marketing processes and automatically run campaigns on various social networks.
Artificial Intelligence (AI)
AI is generally revolutionizing the business world. As expected, more and more organizations are claiming that they either already have an AI strategy in place, or will implement this technology to further develop and modify their many functions.
Chatbots have been part of the digital market for several years now, and it has helped both retailers and consumers. They have become somewhat personal assistants and help customers take various steps or get answers to questions in the fastest time possible. While they have never been so accurate, the addition of AI-enabled chatbots will enhance accuracy and convenience as they provide a more accurate and appropriate response in communicating with the customer. Their growth is projected to reach at least $ 1.25 billion by 2025. Chatbots will become more budget-friendly, smarter and more widespread.
The e-commerce industry is constantly evolving and for the retail business of this industry it is necessary to take extra care in line with the latest trends as it can create or break the brand forever. It is better to adapt to these trends now and next year to make sure you are always ahead of time.