Is your business different from other similar businesses? Do you want your brand to be distinctive and recognizable? Are you interested in increasing your conversion rate by expanding your audience?
Many are bothered by outdated stereotypes, believing that illustration is an art form and has nothing to do with business. Its purpose is to promote the business, to provide information and to attract people.
Effective visual marketing
Many businesses spend huge amounts of money competing in the market and building a customer base. Establishing an emotional connection and trust between your brand and your audience is a very difficult marketing task.
Using illustration in brand campaigns is a surprisingly simple and economical solution.
Illustration is an excellent means of communication. Visually laconic illustrations provide immediate recognition, easy understanding of complex issues, and are memorable. This is a psychological feature of human visual perception used by every clever marketer.
Any brand that uses illustrations acquires uniqueness and character. Pictures can present the history of the company in a fun and informative way, appealing to the audience on an emotional level.
This is the best choice for startups, highly competitive companies, or any business that wants to focus on the brand and gain immediate recognition.
The illustrated logo solves all these problems: it is focused on the public attention, easily conveys the companys offer and is visually memorable. Combined logos that include both image and text are the most popular.
Brand - Management
Brand illustrations are made based on their visual identity (corporate style, logo, color palette, fonts, etc.) according to the brand requirements and marketing objectives. To be effective, the illustrations must be focused on specific purposes, be more functional and not decorative.
2. Advertising campaigns
An illustrated banner is a perennial trend due to the characteristics of human visual perception. A banner with a creative illustration is often more effective than the one depicted in the photo. reason? Even the most minimalist photos have a lot of disturbing details. You can focus on the athletes sweat drops on his forehead or admire his muscles and not even notice that it is actually a shoe ad.
Things like this do not happen with illustrations. Todays illustrations mostly depict meaning rather than images. Any potential obstruction has been eliminated. This is a message that goes directly to potential customers.
Illustrations can also be used to make branded souvenirs such as printed T-shirts or hats, pens, notebooks, etc.
3. Online space
Illustrations enliven the design, arouse interest in the content, form an emotional connection with the users. Custom illustrations will increase the conversion rate of the website. They are focused on a specific audience, are also emotionally appealing and make the interface more user-friendly.
Illustrated character, visual metaphors, your corporate identity and the latest trends in digital illustration - all of these will help you design your website to make a strong and lasting impression on your users.
Social media and mailing lists
Creative illustrations are a simple way to draw attention to your posts and make your brand recognition. Most of the ads are ignored by the users. Using illustrations will make your email more user friendly and interesting.
4. Packaging design
The illustration helps to sell both physical goods and digital products. Illustration is a versatile solution for packaging all types of products. It looks equally good on a box of confectionery or a high-tech gadget.
As we have seen, there are many areas of business where illustrations can work wonders and build your brand. The illustration is:
A means of distinguishing oneself from the competition;
Fun and recognizable;
Easy to understand;
Of course, this applies to professional illustrations and not just drawings. Before using an illustration in any way, do some marketing research to find out if it fits your brand.