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Microsite design
23 January 2022     849

Microsite design

Often design structuring causes confusion between macro sites and the main site. A website is an individual website (or a small group of them) that spreads or enriches your homepage. The main difference between the two is focus. Home websites cover several topics when microsite focuses on a particular one

Micro sites can be used for logistics information or strategic initiatives (under their own branding). A good website helps you to optimize your search engines. SEO will give you more traffic, which will give you additional opportunities. In this blog, Elevation will help you highlight the best design and SEO practices for microsites.


1. Easy-to-understand content and easy navigation

Before you decide to make a microsite, make sure that it has some functionality and will add value to what is placed on your main site. A microsite should not repeat the same thing as what is written on your main site because similar content is perceived by search engines and harms your SEO. However, you may still need to, say, tell your own story or explain to the user why they should choose you; Do not assume in advance that your customers are already familiar with your brand.


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The recommended length is 4 pages so that it is not difficult to navigate and reading is not tiring. Focus on the main aspects that you do not need to specify at all.


2. CTA

The goal of a microsite is to attract more traffic, draw customer attention to something, or attract a buyer. Thats why the CTA allows you to do just that. For example, you can purchase and use a hosting service directly on Server1 without any additional interference.


3. Confident though user friendly design

The microsite differs from the usual site in design as well. You can show more creativity here than on the home pages. It is a way to attract the attention of the user with interesting fonts, attractive images and sharp colors. Additionally, think about how you can use interactive or multimedia content to connect with your target audience.


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However also make sure that the design is intuitive for the user. Fascinating design is overshadowed if the functional part is not at a high level.


4. Link your microsite to the home page

Users often find micro-sites during regular searches, through abstracts or through social media. So, naturally, you will want to get your website up and running sooner or later. It is best to link in secondary navigation (above the logo / main navigation) or in the footer. Provide important information about your organization and link to the home page. This diverts traffic from the microsite to the latter.



Is a microsite the right choice?

Micro sites are generally designed for situations where, for example, you are building a brand or you want to promote an event or an idea. They also allow you to experiment with different formats or target specific audiences with a message that differs from your typical branding. If none of these are a priority for your project then use a subdomain, subfolder or subdirectory instead. The main differences are as follows:



Microsat has a completely different domain / domain from your homepage.


Sabdomain

Subdomain replaces your main web page domain by attaching an additional element. For example "blog." From the beginning to your domain.

- Makes it clear that it is attached to the main website even though it is separate
- Can use special keyword phrases to increase traffic
- Allows you to offer a unique design, but it should not be too different because the user has to drink the whole site to a certain extent.


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Subfolder / subdirector

A subfolder or subdirector adds an element to the end of the domain, for example www.mygo.ge/ka/blog.

- The fastest way to boost SEO support for new content is because almost all the benefits of a home page, due to the domain, apply to it as well.
- The most consistent and consistent type of navigation for the user.
- Developing and managing an architecture of formats, styles and information is easier.

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