The home page of your website is like the front door of your house. It is the first thing that visitors see when they come to your site, and its the place where you can make a good impression and invite them to explore more.
But understanding that is obviously not enough to get how to go about structuring your home page. So, in this blog we will share some tips to help you create a home page that works for your website.
The Value Proposition
The value proposition is the answer to the question: why should someone visit your website? What problem do you solve, what benefit do you offer, or what unique value do you provide? Your home page should communicate your value proposition clearly and concisely, using headlines, subheadlines, images, or videos.
Whatever it is that separates you from your competitors, if there is any such thing, make sure to really hone in on it. Be very direct and be very specific about your deal. Do not use any superlatives or play up your strengths too much, you will immediately come off as insincere or arrogant.
The Tone & The Patterns
The home page is also where you can establish the tone and personality of your website. You can use colors, fonts, images, and your writing style to convey your brand identity and create a connection with your visitors.
Establish and utilize various patterns to make your website memorable and easy to navigate. E.g., if you decide on a certain word or a phrase to associate with an action, do not stray from that word or phrase. Help the audience understand your language and the way you communicate visually.
Most visitors do not read every word on your home page. They scan it quickly to find what they are looking for or what interests them. To make your home page scannable, you need to use directional cues, white space, and visual hierarchy. Directional cues are elements that guide the eye of the visitor to the most important information or actions on your home page. That can be arrows, lines, shapes, or contrasting colors.
White space is the empty space between elements that creates breathing room and reduces clutter. Visual hierarchy is the process of ordering of importance of elements based on their size, color, position, or contrast. It is what makes or breaks a home page. Keep the essentials, hierarchize them according to the value each one possesses and ditch the rest, unless they play some necessary functional role.
A call to action is an instruction that tells the visitor what to do next on your website. It can be a button, a link, a form, or a text that invites the visitor to take an action that benefits them or you.
E.g., you can ask them to sign up for a newsletter, download a free ebook, watch a video, or buy a product. Your home page should have one or more prominent CTAs that are visible, clear, and compelling. Your CTAs should also be aligned with your value proposition and your goals.
Include the blog. One of the best ways to attract and retain visitors on your website is to provide valuable content that educates, entertains, or inspires them. As such, you can keep certain segments of your audience hooked, provided you are able to keep churning out high-quality content.
The home page should include a section that showcases your latest or most popular blog posts, with catchy titles and images that entice visitors to click and read more. Depending on whether you can actually deliver, your blog can also help you establish credibility, authority, and trust in your niche.
These are some of the tips that can help you design a home page that attracts and converts visitors on your website. Remember that your home page is not static; it should be tested and optimized regularly to improve its performance and user experience.