Blogging is a great way to share your insights, opinions, and experiences with the world. It can also help you build your brand, attract new customers, and developing as an organizations. But blogging comes with its own problems. There are many pitfalls and challenges that can make your blog less effective and appealing. In this post, we will share with you some of the most common mistakes in blogging and how to avoid them.
1. Too Many Links, Pictures, Graphics, etc.
Too much of a good thing can be bad. If you include too many links, pictures, graphics, or other elements in your blog post, you risk distracting your readers from your main message. You also risk slowing down your page load time, which can affect your SEO and UX.
Use media sparingly and strategically. Only include links, pictures, graphics, or other elements that are relevant to your topic and add value to your content. Make sure they are optimized for web performance and accessibility. Use captions, alt text, and titles to provide context and information for your media.
Also, look at the entire page as one whole system. How does this or that given element participate in it and how does it affect the others? This is important, because users do not take in your website element by element, they look at it as a whole.
2. Not Enough CTAs
CTA stands for call to action. It is a phrase or button that prompts your readers to take a specific action after reading your blog post. E.g., you might ask them to subscribe to something, download a file, or share your post on social media. Basically, they help with measuring the effectiveness of your blog post and the engagement of your audience.
Include at least one prominent CTA in every blog post. Focus on bringing it out in comparison with the other elements. Place it at the end of your post or in a noteworthy position where it can catch the readers attention. Use contrasting colors, fonts, and shapes to help you with that. Test different CTAs and see what works best for your audience.
Be sure not to be overly aggressive or gunshy with your CTAs. If your audience knows what you are about, make it easy for them to quickly move through your website. If they are new do not hit them with 25 links.
3. Delivering Value
Generally a blog post should not only amuse or entertain your readers but also inform or educate them. You want them to walk away with something valuable that they can apply to their own lives or situations. This could be a new insight, a practical tip, a useful resource, or a personal story.That way you increase the chances of them remembering your content, coming back for more, and recommending it to others.
What is the main takeaway or the key message? How can you make it memorable and actionable? Summarize it in a sentence or two at the end of your post or in a separate section. You can also use bullet points, quotes, or questions to highlight it.
Always have 1-2 noteworthy main points that you can sprinkle in whatever piece of content you are working with. That keeps the audience engaged and on the lookout for it, especially if they are repeat customers.
Blogging is not just about writing individual posts but also about creating a coherent and consistent body of work. Your blog posts should have some connection or relation with each other, either by topic, theme, style, tone, or audience. This way, you can establish your authority and voice in your field. That also helps with creating an engaged following that knows what to expect from you and trusts you.
Plan your blog posts ahead of time. Define your niche and target audience and choose topics that are relevant and interesting for them. Use categories and tags to organize your posts by topic or theme. Link to related posts within your blog or external sources to provide more value and context for your readers.
Different audiences have different preferences and expectations when it comes to reading blog posts. Some prefer quick answers and solutions; others prefer in-depth explorations and analyses; others prefer visual storytelling and examples. If you do not know what your audience wants or needs from you, you might end up writing blog posts that are too long or too short, too detailed or too vague, too boring or too flashy.
Use analytics tools and surveys to collect data and feedback from them about their pain points, goals, interests, preferences. Personas could also be helpful as well as coming up with scenarios to create profiles and stories of your ideal readers. Use these insights to guide your content creation process and decide what to prioritize in terms of length, depth, format, tone, etc.