We are back with some more blogging mistakes to avoid. This time we will shift our focus a bit. Nevertheless, if you are interested in some more general problems to avoid, you can check out our previous blogs on the topic right here. So, let us get to it:
1. Too many visuals
While visuals can be powerful tools for enhancing the user experience, their excessive use can quickly transform your blog into a confusing and overwhelming maze. Imagine a reader struggling to navigate a dense jungle of images, infographics, and illustrations, losing sight of the central message amidst the visual clutter.
Remember that visuals are not mere ornaments; they are instruments for clarity. Use them strategically to illuminate key points, enrich your narrative, and guide your audience on a journey through your thoughts and ideas. Spread them out. Less is often more.
2. The Structure
Without a clear roadmap, readers lose their way, struggling to grasp the essence of your message and navigate the flow of your ideas. To guide your audience on a user journey, you need to break things down for them in more digestible chunks.
Employ headings and subheadings to provide an overview of the terrain, and organize your content into sections for ease of navigation. Use concise paragraphs and bullet points to break down complex information and consider the strategic placement of internal links to connect related concepts and improve the reading experience.
3. The Sources
Relying on dubious websites, unsubstantiated statistics, or unreliable data are likely to erode your credibility, damage your relationship with your audience, and ultimately undermine the very purpose of your blog. To ensure your blog remains itself a source of trustworthy information, have some principle in mind when checking a given claim and adopt rigorous practices for verifying your sources.
Seek out websites with established academic reputations, strict editorial guidelines, and authors known for their expertise. Cross-reference information, acknowledge potential biases, and consistently provide clear links to your sources, nudging readers to verify information for themselves.
4. Too much filler
In the relentless pursuit of inflated word count, many bloggers try to throw whatever they can in a given post. They sacrifice the essence of their message for mere quantity, filling their posts with unnecessary verbiage and diluting the impact of whatever insights they might have to offer, in the fortunate, and rare, case where they do actually have something to offer.
Remember, a blog post is not judged by its weight in words, but by its clarity, conciseness, and the value it delivers to your audience. Be concrete and precise as much as it is within your power, focus on eliminating filler, and prioritize actionable insights over verbose rambling. A concise and valuable post, packed with impactful content, will always resonate more with your audience than a lengthy one laden with unnecessary fluff.
5. No goals
Imagine embarking on a voyage without a clear destination in mind. That is analogous with what is going on when there is a distinct lack of defined objectives. Without knowing whether you aim to educate, inform, entertain, or inspire, your blog lacks the focus and cohesion necessary to achieve its full potential.
Pick a topic. Then, try to understand what you want others to get out of this post. Stick with it throughout the entire thing. Have it in mind whenever you are writing any of the paragraphs. This is likely to result in content that feels more consistent and cohesive.