SEO Optimization for E-Commerce

SEO Optimization for E-Commerce
05 September 2020     8220

SEO Optimization for E-Commerce

Every e-commerce website owner is looking for the best ways to increase sales and profits. This can usually start with increasing the organic traffic to your site. A well-optimized e-commerce website can help you easily reach your target audience and drive more sales online. This post will help you learn how to SEO e-commerce product pages. 

eCommerce SEO involves researching, planning and implementing numerous online marketing strategies. 

What is ECommerce SEO? 

E-commerce SEO is everything that sets your online store apart from the competition, will make it more visible in search engines and will increase the number of visitors to the site. E-commerce SEO, includes product descriptions, metadata and meta descriptions, URL structure and user experience. All the products you sell in your online store should have a separate page with all the information. 

In addition to the product page, it is important to note that there are other pages, such as: 

The first thing you need to do when creating an e-commerce website is to create a list of the keywords that you want to target. There are several online tools to help you choose the most relevant content / keywords that will help increase your site ranking. 

Why does an ecommerce website need SEO optimization? 

What do consumers do when purchasing a product or service? Most of them search the internet for products, read reviews and buy from reputable e-commerce stores. They also look for tips or compare different products before deciding to buy products online. 
SEO ecommerce can help you reach the right audience in your ads without paying a lot of money. We will help you learn the 10 best SEO tactics for your eCommerce store. You can choose one or multiple strategies to increase your business position in the internet space. 

1. Use the right keywords

When it comes to e-commerce SEO, you need to use relevant keywords. Mention your keywords in the product / service titles on your website to have a big impact on SEO. Use keywords in meta titles, product / service descriptions, and image descriptions. Make sure you write content that is easy for both the user and Google to understand.

2. Focus on home page SEO 

Home page is the most important point to pay close attention to, it is the first impression of your website to the user. We will meet many e-commerce websites where product pictures and its brief description are posted. Thats not enough.  The home page needs maximum visibility of your brand, should be easily perceptible to customers, what you offer and how attractive your offers are to them. 

3. Image optimization

Images are an important part of any commercial website. Make sure that each image on the website maximally describes your proposed product. .It is also essential that the images match the actual product, for greater customer credibility. Product details such as size, colors, etc. should appear in the pictures. Images are also important for search engines. Image names using correct alt texts are required. Most e-commerce websites mistakenly use "IMG001.jpg" in naming their product images. Product images using the right keywords will be easily understood by google. Also keep in mind, avoid uploading large volumes of images to your website, it will load the site, hinder the loading speed and also SEO.

4. Video

Using videos about a product or company can be a lucrative idea to increase customer engagement and attract their attention. You can also post this video on YouTube to attract potential users.

5. Customized design

The number of users who freeze their mobile phone or other gadgets when visiting different websites is increasing daily. These include online stores, which is why your site should be as tailored and comfortable as possible for the customer. One of the most important part of a website is how it fits into any model hardware.

6. Site loading speed

This is another factor that can not be ignored when you want to have proper SEO for your ecommerce page. Make sure your site pages load in less than 3 seconds, otherwise you may lose a lot of visitors. .Consult with experienced web developers to help you speed up your page load time.

If you do not meet the above points = tiles for your website, you need to contact an experienced agency to help you plan the right strategy to increase your ecommerce site rankings and strengthen your position in search engines. Remember that SEO is a long-term process and if you direct your efforts in the right direction, you can achieve the results you want.