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What is online advertising
05 September 2020     1088

What is online advertising

Online advertising is the use of the Internet as a means to inform potential users about our activities. Online advertising includes marketing moves for your audience. It is effective in increasing the website traffic (the number of visitors to the site). First of all, online advertising is designed to persuade the target consumer to engage in a specific action - for example, making a purchase. 



There are different types of online advertising: 

1. Advertising on social media
2. Content marketing
3. Email Marketing
4. SEM (Search Engine Advertising) - including PPC
5. Display advertising on Google - where both banner ads and presentation images are used to express your brand image
6. Mobile advertising


Advertising on social media

Once social media marketing strategies were developed, it began to consider advertising campaigns on social media platforms. Most social media sites easily allow users to advertise their product, service, brand. They also include google analytics tools to evaluate the effectiveness of the budget spent.


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Content marketing

The key factor in content marketing is SEO (search engine optimization). Properly optimized SEO will help you to gain advanced rankings in search engines as well as attract the right audience and accurate targeting. SEO plays an important role in any advertising or marketing campaigns of the site.


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Email Marketing

Email marketing should be an integral part of your online communications as it is an important way for your customers to improve contact. Also, through existing contacts, create a certain advertising campaign and provide information to your users.


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SEM - including PPC

Search engine marketing is designed to increase your website ranking in the search engine results pages (SERPs) of search engines such as Google. SEM is often referred to as PPC (Pay Per Click) and is used by Google Adwords or Microsoft Bing Ads. Budget effectiveness for an advertising campaign is measured by CPC (cost per click) or CPI (cost per view).

Display advertising on Google

Display advertising means when your ad campaign includes branded images, videos, banners, and content ads that appear through other sites on Google. Your existing and target audience can see it, with this campaign you will provide maximum information about your brand, service, product and various promotions. The main part of Display advertising is to choose the right advertising space, ie where to place your ad on other sites, it is quite a time consuming issue, however as a result you will get the desired advertising positions on various sites and ads that will always accompany your existing and potential users. Also effective display of Display advertising is Retargeting, unlike other banner ads, Retargeting ads serve users who have already visited your website or are in contact with your database.


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Mobile advertising

Most of the population today uses smartphones, so it will not be surprising to see the demand and targeting of mobile advertising. Similar types of advertising campaigns include various types of mobile marketing such as: mobile advertising, press releases, SMS / text messages and MMS.


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How does myGO ensure your online advertising on the Internet with its marketing moves ?!

Online advertising today is a big part of the overall, annual marketing budget, so its importance should not be overlooked. Online advertising is focused on the desired goals of the company and should definitely be stimulating for the audience. We work with the business sector to effectively plan their online advertising to make it more responsive to the brand message. Identify effective locations, plan and control advertising budget.

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