Many graphic designers find it difficult to communicate with their customers. In some cases you are dealing with an experienced customer who understands the basics of design, and sometimes you are dealing with the type of people who can only judge by results.
Analyzing customer feedback will help you not only to satisfy him but also to make your job easier in general, which naturally changes the work process in a positive way.
This article provides some standard feedback types that we can help you deal with.
Its good, but ...
But after comes in maybe a small detail as well as an element that throws the whole code into the water.
For example, if the user says: OK, but the font is too small, you should usually change the base font size without spoiling anything.
In other cases, changing the font may affect the whole design. In such a situation it is better to show the user what happens when such a minor detail as the font size changes. When they see the result clearly, there is a greater chance that they will not be criticized.
Find the basis of the problem
Sometimes small adjustments are not enough to meet the needs of users. Even in cases like this: Typefaces lack of readability makes reading difficult. Instead of a larger typeface, you can change the line-height or density between letters.
In some cases it is better to show the users directly what is included in the consideration of his / her advice / request.
If you do not leave dissatisfied, you can ask about the principle according to which certain elements were chosen. You will therefore be able to start looking for alternatives.
Some users monitor, check, critique your every move, etc. It is very difficult to work with such people without experience, however it is easily possible to improve this relationship.
Scenario # 1
Sometimes the customer himself tries to correct any significant defect in your design.
In these cases, it is better to ask for more general feedback (e.g., what you like and what you do not). You can add this information to the rest of the data to find the root cause of the problem and fix it so that nothing is damaged.
Some users try to strictly control your every decision; In such situations, it is better to refuse to start a project at all. The results of such projects are mostly quite unsatisfactory for the developer.
If you do not have a solution, remember that you do not need to include this design in your portfolio or associate your own name with it.
This is not our style ...
This type of response may seem irritating at first, but it is still quite important. In general, ie the customer likes the design itself, but thinks that it does not fit into the image of the brand.
Ask for an example of designs that best fit their image. Or you can ask directly what interests you specifically: seriousness or humor, mystery or directness, attractiveness or analyticalness.
Based on these answers you can make the appropriate changes.
We do not like ...
Such direct feedback often involves the rejection of specific elements. In a similar answer it is easier to ask for specific details so that we can get proper advice.
First of all, it is necessary for the customer to communicate with you as easily as possible (it is better to take the initiative). With the right approach the whole project becomes a much more enjoyable process