When it comes to creating a user experience (UX) for your website or app, there are a lot of things to keep in mind. From the layout to the copy, every detail plays a role in how users perceive and interact with your product. Unfortunately, there are many common UX mistakes that can hinder your success.
One of the biggest mistakes you can make is to design your UX without any input from your users. User research is crucial for understanding your target audience and what they need from your product. Without this information, you are simply in the dark in terms of the small, or the larger stuff.
Make sure to conduct user research early and often. This can include surveys, interviews, and user testing. Use this information to inform your design decisions and make sure you are creating a UX that works for your users. In this post, we will explore some of these mistakes and how to avoid them.
Poor structure
Navigation is the backbone of your UX. It allows users to move through your website or app and find the information they need. Unfortunately, poor navigation is a common mistake that can frustrate users and lead to high bounce rates.
Use labels that are descriptive and make sense to your users. Do not underestimate how big of a problem a small miscommunication can be. Consider using a navigation bar or menu that is consistent throughout your site or app. Map out the website and keep in mind the possible options any given user faces on a page. And do not forget to test your navigation with real users to make sure it is working as intended.
For similar reasons, cluttered layouts are a surefire way to turn off users. When there is too much going on, it can be overwhelming and confusing. Users may not know where to look or what to do next.
Use plenty of white space to give your content room to breathe. Make sure your calls-to-action (CTAs) stand out and are easy to find. And do not be afraid to use visuals to break up large blocks of text.
Poor copywriting
Copywriting is a crucial part of your UX. It is the difference between an engaging website and a complete nothing burger. Here again, there are very basic mistakes you should avoid that most websites, for some reason, do not.
One of the biggest mistakes that copywriters make is writing for search engines, rather than users. While it is important to include keywords in your copy, it should never come at the expense of the user experience. Writing copy that is stuffed with keywords can make it difficult for users to understand the message you are trying to convey.
One of the biggest mistakes that copywriters make in terms of UX is writing copy that is too formal. While it is important to be professional, you also want to make sure that your copy is engaging and conversational. Inject some personality into your copy in small little ways.
Keep paragraphs short or vary the sentence length frequently. Avoid jargons and technical terms when you can. Do not neglect headings and subheadings. They are important indicators for those who are scanning through the page. Which is just about everyone. 
Lack of accessibility
Accessibility is often overlooked in UX design, but it is crucial for ensuring that everyone can use your website or app. Without accessibility, you risk excluding all sorts of users, not just ones with disabilities and impairments. There simply is not any good reason to neglect accessibility, especially now.
Let us start simple. Two things we have already mentioned that also negatively impact accessibility are overcomplicated navigation schemes and lack of proper headings. Another equally simple tip concerns contrast. Color contrast is crucial for users with visual impairments. it is essential to ensure that there is enough contrast for readability.
There is also alt-text which is crucial for users who rely on assistive technologies like screen readers. Neglecting to use alternative text can make it challenging for users to understand the content of a webpage, and can even make it unusable for some users. Your SEO performance also takes a hit if you do this. It takes like 10 seconds, no need to neglect it. 
Conclusion
Taking into account all the minutia of web design can be overwhelming for most, but understanding the general principles can be a huge help. That way you do not have to scratch your head at every actual or potential problem your website might be causing.
Just remember the basics. Your website is there to convey information or sell services, products. What you need to do is give the user what they are looking for without any obstructions.
They wanna read your blogs? Give em plenty of links. They wanna know what you are about? Show them your past projects and describe your values. They wanna just buy stuff? Make it very intuitive for them to do just that.
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